- watermark wa‧ter‧mark [ˈwɔːtəmɑːk ǁ ˈwɒːtərmɑːrk, ˈwɑː-] noun [countable]1. a design that is put into paper that you can see when you hold it up to the light:
• Banknotes have a watermark to prevent forgery.2. COMPUTING an electronic device in text, pictures, music etc in digital form, showing where they came from. Watermarks can be used to fight against illegal copying:
• A digital watermark through music bought over the Internet will show the original purchaser.
* * *Ⅰ.watermark UK US /ˈwɔːtəmɑːk/ noun [C]► MONEY a mark made on some types of paper, especially paper money, that is only seen if it is held against the light, and that is used to stop illegal copies being made: »
The books have anti-piracy watermarks on the first page.► IT a pattern that is added to photographs, films, and sound files to show who owns the information: »
The software encodes a watermark within the DVD copy that can be traced back to the owners of the software.► IT an image behind the main text of a computer document, for example, in official company documents or in documents used when giving a talk: »
A watermark is more transparent than a background and is often used as a way to display company logos during a presentation.► FINANCE a particular level or value for an investment, used to measure its performance: »
Fund managers need to have a watermark to reach in each analysed investment spell.● high watermark — Cf. high watermarkⅡ.watermark UK US /ˈwɔːtəmɑːk/ verb [T] IT, MONEY► to add a watermark to a paper or computer document: »
Commercial image resellers often digitally watermark their images.
Financial and business terms. 2012.